E-commerce company Amazon has launched Amazon Pharmacy, entering the online medicine segment, has launched a pilot project in Bengaluru. Soon this service will start in other cities as well. An Amazon India spokesperson said that in the current crisis the company’s facility will be helpful for customers. Through this service, they will be made available through medicines, basic health devices, and Ayurveda Medication Certified Sellers. Due to social distancing, customers are now giving prominence to the online consultation, treatment coma medical tests, and delivery of medicines. Meanwhile, the demand for online services has increased with startups like Practo, Netmeds, 1mg, Pharma-Easy, and Medlife.